PUMA is one of the most popular German multi-national companies in the world. Puma is a major provider of athletic footwear an sports clothing. It offers its customers high quality products such as footwear for sports, football, motor-sports, lifestyle, golf,running, etc. It also provides a diversity of men and women active life clothing. Puma was founded in 1924 by the two brothers Adolf and Rudolf Dassler under the name of Gebrüder Dassler Schuhfabrik. Du to the deterioration of their relationship they decided to split the company in 1948 and to form two separate brands, Puma and Adidas. The revenue of the company in 2010 was €2.706 billion and the number of the employees for the same year 9 310.