Oxford is an Australian fashion brand for modern and stylish men and women clothing. It offers its clients a wide range of shirts, knitwear, polo shirts, suits, t-shirts, coats, jackets, jeans, trousers, dresses, tops, pants, skirts, shoes and accessories. Oxford was founded in 1978 and the first store opened in Sydney. In the 1980's the fashion label became popular as an alternative to the expensive designer labels offering much more affordable prices for its products which nevertheless are well recognized for their high quality, individuality and good design. The new management strategy of the brand is to open quite a few new stores in the country pursuing future growth.