NOVO is a footwear fashion retailer. In its stores the customer will find a large range of flats, high hill shoes, bags and shoe accessories at affordable prices. The first store of the chain opened in 2002 at Warringah Mall in Sydney. Today the brand has more than 100 stores in Melbourne, Sydney, Perth, Brisbane, Canberra and Adelaide. There are also stores of the brand in New Zealand. NOVO is a part of RSH L td. Group Worldwide, a leader on the Asian market and distributor of sportswear and active lifestyle wear brands in 11 countries with more than 900 stores worldwide.