Mossimo was created in 1986 by the 20 year old Mossimo Gianulli. After dropping out of the university the young man borrows $100 000 from his father and invests in the making of active wear which he sells to surf shops. He managed to pay back his father one year lately when he had impressively grossed $1 million. The brand offers its customers a diversity of sports and surf wear for men and women. Today Mossimo is one of the leading active wear brands internationally. The fashion label has its stores in the USA, Canada,Mexico, Europe and Japan. The symbol of the brand is the letter "M".