Mimco is a leading Australian fashion retailer. In its stores the customer may find large range of bags, shoes, jewellery, wallets, accessories. Mimco was founded by Amanda Briskin in 1996. In 1997opened the first Mimco in the USA and in 2000 in Asia, UK and New Zealand. Later on it opened a store in Singapore too. In the year 2998 Mimco launched for the first time hair accessories in its stores and in 1999 the first leather bag collection. In 2002 Mimco bags became really popular since one of the bags of the fashion label (with panda illustrations on it) was worn in the extremely popular TV show "Sex & The City".