Matchbox is a leader in the kitchenware and cookware in Australia. Matchbox is a family company that is specialized in kitchenware and cookware. In the new stores of the chain the customer may also find in-build kitchens for cooking classes and cooking demonstrations. The last few years the stores of the franchise group have grown 144%. In the year 2010 the group turnover was over $30 million In the stores the customers can also find diversity of leading brands such as Scanpan,Circulon, Anolon, Maxwell & Williams, KitchenAid, Mundial, Global, Jamie Oliver, Essteele, Magimix, Swiss Diamond, Riedel, Wusthoff and much more.