Lorna Jane is an Australian sports clothing label. The target group of the brand is the modern women who cares about her health and takes care of it by sports activities. This is one of the first in fitness and fashion in Australia. Lorna Jane's aim is to inspire women to have active life for their well-being and health. The product line of Lorna Jane includes tanks, shorts, jackets, tops, hoodies, skirts, pants, hats, socks, tights, bags, watches, water bottles and much more. The philosophy of the fashion label is MOVE NOURISH BELIEVE. The founder of the brand is Lorna Jane Clarkson who opened her first store in 1993 in Brisbane.