Lonsdale is British clothing brand offering mainly boxing and other martial arts clothes and equipment. The label was established in 1960 in the UK and in the 90's it opened its stores in Europe. The brand has its name after the fifth Earl of Lonsdale Hugh Lowther, President of the National Sporting Club. He was the first to introduce boxing gloves in the 1891 an was known as ‘England’s Greatest Sporting Gentleman’. He was the first President of the British Boxing Board of Control. In 1959 the ex-professional boxer Bernard Hart was granted permission to use the Lonsdale name to establish a brand for sports and boxing equipment. It appeared in the Australian market in 1998. Today this is one of the most popular brands of its kind with plenty of sports stars among its customers.