Leona Edminston is an Australian fashion designer. The fashion label offers its followers large range of high quality dresses, handbags, shoes, eyewear, fragrances, etc. Her first fashion label was Morrissey Edmiston which was founded with her business partner Peter Morrissey in 1980's. The brand was locally and internationally popular and had among its clients a great deal of celebrities such as Kylie Minogue, Jon Bon Jovi, Drew Barrymore, Elle Macpherson, Susan Sarandon, Nicole Kidman, Tom Cruise, etc. In 2001 Leona launched her own label. Her fashion signature is feminine and sexy but sophisticated at the same time. The urban woman is the main follower of the label.