Jo Mercer was established in 1998 with the brand name Joanne Mercer which was later on changed. The brand has 28 retail and 7 outlets in Australia. It offers to its clients great diversity of high quality footwear for the modern woman. In the product line of the brand the customer may find all kind of flats, heels, wedges, boots, etc. There is also large range of handbags and clutches. The fashion label has successfully created its image and has grown over the past several years thanks to the policy of injecting new members into the management and the creative team of the company. The excellent customer service in each store is due to the training of each of the store employees.