Hoyts is one of the largest and most popular cinema chains in Australia. Today the brand operates more than 450 screens throughout 50 cinemas in Australia and New Zealand. The Hoyts Group is consisted of Val Morgan, Hoyts Exhibition and Hoyts Distribution. Being the advertising arm of the Hoyts group, Val Morgan holds the cinema advertising market with over 95% market share. The brand strives to offer the best possible experience to the audience.