Chanel is one of the most popular labels in the world. Founded by Coco Chanel, the Chanel fashion house has built up a well deserved reputation for creating haute couture, prêt-à-porter clothing,fashion and luxury accessories. During the 60s and the 70s, the brand gains international fame for its worldwide popular perfume No. 5. The Chanel fashion house emphasizes on the feminine side of women and replaces the over-deigned dresses of 19th century with more simple, but stylish clothing.