Adidas is the second largest and widely spreaded clothing manufacturer in the world and one of the biggest ones in Australia. Established in 1948 in Germany, Adidas has grown to be one of the most recognisable brands. Adidas offers a wide variety of sport products, including: bags, watches, sports footwear, shirts, eyewear, and other sports- and clothing-related products. The current marketing strategy, going by the infamous slogan "Adidas is all in", has set an objective to create a combined image of the brand infront of the customer base.
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